OMI Services
B2B Data & Marketing Expertise
Since 1998, I've led OMI to connect brands with the right customers — turning intelligence into measurable growth.
THE OMI B2B LIVING FILE® DATABASE
License OMI's high-coverage contact graph database to power omnichannel acquisition, CRM enrichment, and campaign measurement.
The data foundation behind audience development, enrichment, and activation.
0M+
Contacts with email
0M+
SMB Email Contacts
0M+
Companies
Audience Infrastructure for the AI Era
The B2B2C Living File
Connect verified business professionals to their consumer identity—creating one consistent audience foundation across channels.
One audience. Every channel. Better marketing outcomes.
Business Identity
Company & firmographic signal
Verified Professional
Validated business contact
Consumer Identity
Linked personal identity
Omnichannel Audience
Ready for activation
Build once. Connect identity. Activate everywhere.
The B2B2C Living File creates a connected audience foundation that can support marketing, ABM, agencies, and omnichannel activation without rebuilding audiences for every channel.
Real Results
$2.1M LTV ROI
Telecom Provider
An OMI email acquisition campaign generated $2.1M in lifetime value (LTV) ROI and increased campaign scale by over 300% for a leading telecom provider's nationwide fiber program.
View Case Study900K+ Contacts Reached
Leading E-commerce Platform
OMI powered an omnichannel SMB acquisition campaign reaching more than 900,000 contacts, with audience data outperforming the agency's data by 50%.
View Case Study4.5× ROI
VisionEdge Marketing
A targeted B2B email program expanded audience reach and generated a 4.5× return on investment while adding 1,000+ new opt-in contacts.
View Case StudyDATA • AUDIENCE • ACTIVATION
How Paula & OMI Support Growth
From building the right audience to activating, enriching, and measuring it, Paula works with organizations to turn better data into stronger marketing outcomes.
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Who Paula Works With
Paula collaborates with organizations that want to strengthen their marketing performance through better data, smarter targeting, and scalable audience strategies.
Enterprise Marketing Teams
Looking to scale audience reach, improve data accuracy, and enhance campaign performance.
Advertising Agencies
Seeking a reliable B2B data partner to support client campaigns behind the scenes.
Growth-Focused B2B Companies
Focused on improving acquisition, audience targeting, and pipeline growth.
What People Are Saying
Real feedback from clients who work with Paula.
"Mediacom Business has consistently relied on the small business marketing data provided by Outward Media to expand and diversify our marketing efforts. In our most recent database refresh, which aligned directly with targeted business website visitors, the campaign achieved an open rate of approximately 7.9%. In addition to strong engagement, the campaign generated more than 100 new business opportunities and delivered one of the highest revenue-performing months we've experienced."
Kristi Salmon
VP of Marketing, Mediacom Business
"We have worked with Outward Media for several years to support both our internal marketing initiatives and our clients' campaigns. OMI consistently provides high-quality, incremental B2B contact data and a broad range of coverage across industries. Their team is responsive, reliable, and has become an important extension of our marketing efforts as well as a valuable partner for our B2B clients."
Keith Goodman
VP, Corporate Sales & Marketing, Modern Postcard
Ready to turn audience data into measurable growth?
Book time with Paula to discuss your goals or explore case studies to see how organizations are improving marketing performance with better data. You can also hear from industry leaders on the B2B Influence podcast.
Prefer a one-pager? Download the OMI Services Overview.
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