HI, I'M PAULA.
I've spent my career seeing what's next in B2B—and building for it.
MY STORY
Building a career around better connections.
I'm a data enthusiast, entrepreneur, and passionate advocate for smarter, more accountable marketing. For more than 25 years, I've watched data and technology reshape how businesses understand and connect with their audiences—and I've built my career around staying ahead of that change.
My journey began at Dun & Bradstreet, where I developed a deep appreciation for the role accurate data plays in business growth. I also saw an opportunity: marketers needed better ways to identify and reach the right decision-makers in an increasingly digital world.
That opportunity led me to entrepreneurship and ultimately to founding Outward Media, Inc. (OMI), built around a simple idea: better audience intelligence leads to smarter marketing decisions and stronger connections.
Today, OMI works with Fortune 1000 companies, global brands, and leading agencies. While marketing technology continues to evolve—from digital advertising and intent data to identity and AI—the question that drives me remains the same: How can better intelligence create more meaningful connections?
I believe great marketing starts with great data—but lasting growth comes from creating meaningful connections with real people.
WHAT I BELIEVE
The principles that guide how I think about marketing, data, and growth.
01
Better Data. Better Decisions.
Great marketing starts with knowing who you're trying to reach. Better audience intelligence creates the foundation for smarter strategy, stronger execution, and measurable growth.
02
Innovation With Purpose.
I'm always looking ahead, but technology alone isn't the answer. The best innovations are the ones that solve real business problems and make marketers more effective.
03
Keep It Human.
Data can identify an audience. Technology can create scale. But meaningful connections are still what move businesses forward.
Thought Leadership
Turning experience into conversations that move B2B forward.
After more than 25 years in B2B marketing and data, I believe the best ideas come from staying curious, challenging assumptions, and learning from other leaders.
Through industry conversations, insights, and my podcast, B2B Influence: Spotlight on Industry Game-Changers, I explore what's changing in B2B—and what marketers should be thinking about next.
Featured Conversation
Paula Chiocchi + Todd Lebo, CEO of Ascend2
Unlocking B2B Demand: 5 Key Insights
Paula and Todd explore how modern marketers can cut through noise, overcome buyer fatigue, and create more meaningful engagement—along with the growing roles of AI, personalization, attribution, and original thought leadership.
CAREER AT A GLANCE
Experience built at the intersection of data, marketing, and growth.
25+
Years in B2B Data & Marketing
Founder & CEO
Outward Media, Inc.
Fortune 1000
Brands & Organizations Served
Forbes
Agency Council Member
Forbes Agency Council
Paula is a longtime member of the Forbes Agency Council, contributing perspectives on B2B growth, data-driven marketing, and the evolving role of technology in modern marketing.
Forbes Recent Articles
LET'S CONNECT
I'd love to hear what you're building.
Whether you're rethinking your data strategy, exploring new audiences, or looking for a conversation that sparks ideas, I'm always glad to connect.